• Financial Services
• Retail
• Telecommunication
• Construction
• Travel & Leisure
• Government
• Automotive
• Logistics

Industries

Retail Solution

Confidentiality of Data

An important design rule allows collaborating suppliers and retailers to process data residing in each other's respective systems without the need to extract data beyond the company boundary. This ensures that the integrity and confidentiality of data is maintained. For example a supplier can request sales report based on scan data residing in the retailer's POS system. The report will be produced in aggregate form without the source POS data being transmitted to the supplier.

Self-Service Capability

A sales and marketing dashboard is provided through a simple and highly configurable web interface. There is absolutely no need to interface with any back-office systems to get going on the design, execution and monitoring of a promotion. However a complete range of adapters are available to integrate with POS, ERP and CRM packaged or legacy file systems.

Key Solution Components

• Consumer Profile
  Using multi-dimensional analysis and data visualisation techniques to identify consumer target groups.
• Promotion Process Designer
  A business process management tool that allows the user to create workflow on any kind of promotion, either standalone or in collaboration with a third party
• Redemption Plug-in
  This allows the retailer to run many kinds of incentive programs including discount coupons, loyalty points or free gifts. This module manages reconciliation and logistics involved to administer the redemption items

Key Benefits

• Single process owner-shared view of common data
  • Design and execute on the desktop, renders application development and coding obsolete
  • Source data synchronized with trading partners­no more unwanted products and rejected invoices
• Event monitoring-optimize the promotion process based on real time data
  • Align distribution with actual consumption pattern
  • Target specific consumer groups by time of day and other demographics
• Generate effectiveness reports
  • Used to plan new promotion events
  • Measure KPIs
  • Direct input into Sales/Order forecast ­ increasing accuracy of both
  • Data-driven and scan-based trading (replenishment) capability
• More creative and profitable promotion
  • Increase ability to respond to new opportunities. Trading Partners can introduce and track the performance of new products more rapidly leading to increased revenues and faster revenue recognition