Industries
Travel & Leisure
Multi-channel access the new business imperative
With almost one-third of the workforce on the road or working from remote locations, the ability to engage customers through multiple communication channels has become a business imperative.
Travel and Leisure companies realize that mobility is a mission-critical element for achieving higher value from their existing investments in CRM systems, enabling faster and more accurate data collection, improved field productivity and better decision-making.
The Reality
Few packaged CRM or call centre solutions offer true multi-channel access to the customers. In fact less than 7% of paid-for functionality in typical CRM solution is actually used.
What's needed
A flexible approach that allows marketing managers to construct campaigns using multi-channel delivery mechanisms from a simple yet highly configurable user interface.
